Tag Archives: tech sales

Make Your Product a Part of Your Pitch

All of the hype over E3 has me thinking about how important it is to be able to demo your product as part of your sales pitch. An audience is far less excited to hear “Our game has cutting-edge graphics” … Continue reading

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The Fine Art of the Upsell

Upselling is a time-honored tradition in the field of technology. In the B2C sector, customers can’t seem to make a single purchase without being bombarded with suggestions to spring for the deluxe model, or accessories, or a more robust data … Continue reading

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Are You Selling a Necessity, or a Luxury?

Last week we talked about how to market your technology in a way that makes it integral to your customers’ lives. This week, I’d like to talk about the differences in selling a necessity versus selling a luxury. Now, keep … Continue reading

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Is Your Sales Team Reinforcing Your Brand?

Chances are, your sales team has the most interaction with your tech company’s target audience. Sure, marketing gets your message out there, but sales seals the deal through direct communication with current and potential customers in your market segment. As … Continue reading

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