Tag Archives: startups

Your Fired!

What a start to 2016! My month certainly flew by, probably because after a well-needed holiday break, I was highly motivated to make a strong start to the year. That I did, kicking off with a team reflection of 2015 … Continue reading

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How to Prioritize Your Startup Marketing Ideas

Marketing a startup is a tough job. There’s a lot of pressure from management to make money quickly to keep the company afloat and growing. So how do you figure out the best way to bring in the revenue? Segmentation … Continue reading

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Staying Focused on Your Startup’s Success

In the process of getting your startup off the ground, it can be easy to fall into the trap of being a real people-pleaser. You try so hard to be everything for everyone, ready to do almost anything to bring … Continue reading

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Mind the Gap!

This week’s tip for startup success: look for the gaps in what your competition offers, and find a way to fill it. Then make sure your audience knows that you’ve got their previously-unaddressed needs covered. So where do you start? … Continue reading

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Who Are Your Best Brand Evangelists?

When marketing a startup, you have to focus a lot of energy trying to cultivate a strong word-of-mouth buzz. While courting customers to serve as brand evangelists, don’t overlook the most passionate supporters of your company: your happy employees. It … Continue reading

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Harness the Power of Creative Dissonance in Your Startup

When you put together the team for your startup, it’s important to not just recruit people who share your vision, but also to find people who all have their own unique point of view and aren’t afraid to disagree with … Continue reading

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Nothing is constant but change … and yet …

They say it takes an organization 2 years to change its culture and that’s only if everyone in the organization wants to change.  Now think about it.  How many people actually like change?  I don’t know many who do, which … Continue reading

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Your Newsletter is a Powerful Sales Tool – Use it Wisely

An important goal for startups is keeping your business at the forefront of your customers’ thoughts, and a regularly scheduled newsletter is a great way to do that. The key is to make your newsletter something that the customer not … Continue reading

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Market Research Helps Your Startup Reach the Right Clients

Market research is crucial in the early days of a startup. To ensure success, you need to know that you’re targeting the right market, and that you’re speaking to them in their language. A one-size-fits-all approach to marketing no longer … Continue reading

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Benefits of a Soft Launch for Your Start-Up

When you’re working on the business plan for your start-up, there’s a lot of things to consider. During all that planning, don’t forget to think about your soft launch! Why do a soft launch? Think of it as the step … Continue reading

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