Tag Archives: social media

The Digital Revolution

Sometimes companies think ‘going digital’ means posting comments on Facebook. That may be part of it, but there is so much more! Posting on Facebook and other social media sites can be the first step of a good promotional campaign, … Continue reading

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The Reality of Facebook

I recently chatted with a couple of friends, who I hadn’t seen in a long time.  In spite of the ups and downs that life usually brings to all of us, I was happy to hear that they were doing … Continue reading

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Writing from your customer’s perspective

Writing in the Healthcare Industry When it comes to healthcare marketing, it’s easy to fall into the mode of using technical language. Industry communication can be overwhelmingly full of insurance codes or pharmaceutical phrases, and emails, social media posts, and … Continue reading

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Trying New Technologies

A friend and I recently figured out how to send voicemail texts to each other — super cool and really fun.  Of course we were only arranging dinner plans, and I’m sure there were much faster ways to do that.  … Continue reading

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Something Old, Something New

I recently chatted with  someone “older”, who easily adapts his business skills to the dynamic world of technology.  This allows him to aggressively compete for community manager/ social media jobs with the millennials (graduated in the 2000’s).  It’s pretty impressive … Continue reading

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New Year, New Business

I know a lot about social media– I’ve been on Facebook since the year of its inception, I’ve managed community accounts for many a small business, and I keep up to date on the latest changes and tweaks to every … Continue reading

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Facebook’s New Terms of Service

I don’t know about you, but for the past two weeks, every time I’ve logged on to Facebook, an alert pops up reminding me about Facebook’s TOS (Terms of Service) policy change– applicable as of January 1st. “By using our … Continue reading

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Lessons for the Future from #SmallBusinessSaturday

Small Business Saturday, for those who aren’t in the know, is a shopping holiday made up by American express back in 2010. It was created to fill the void between Black Friday and Cyber Monday, when (heaven forbid!) there was … Continue reading

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Saying “Thank you, and. . .”

In the spirit of Thanksgiving, let’s talk about what saying thanks really means in the world of social media. Saying “thanks” to your social media followers is something marketing experts suggest you do on a regular basis. It can be … Continue reading

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A picture, on social media, really is worth a thousand words.

Ask any social media guru and they will all (okay, most likely) confirm– any information you want to communicate via social media is best communicated through visual means. Photos, infographics, ecards, videos, quote graphics, all make for the ideal content … Continue reading

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