Tag Archives: sales strategy

Make Your Product a Part of Your Pitch

All of the hype over E3 has me thinking about how important it is to be able to demo your product as part of your sales pitch. An audience is far less excited to hear “Our game has cutting-edge graphics” … Continue reading

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Engage Your Customers at Food Festivals

As we sit here waiting out the rest of winter, now is a good time to look forward to spring and summer’s food festivals! These events offer you the great opportunity to engage with your customers face-to-face, meet new people, … Continue reading

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Start Strong to Hit Your 2016 Sales Goals

Here we are on the first Monday of 2016. I don’t know about you, but I always find it hard to hit my stride after a long holiday weekend. Sometimes work feels like an alien thing after you’ve had more … Continue reading

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Is Your Sales Team Reinforcing Your Brand?

Chances are, your sales team has the most interaction with your tech company’s target audience. Sure, marketing gets your message out there, but sales seals the deal through direct communication with current and potential customers in your market segment. As … Continue reading

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Mind the Gap!

This week’s tip for startup success: look for the gaps in what your competition offers, and find a way to fill it. Then make sure your audience knows that you’ve got their previously-unaddressed needs covered. So where do you start? … Continue reading

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Clever Leave-Behind Ideas for Your B2C Sales Force

Have you considered leave-behinds for your startup? The ideal leave-behind should be a small, useful item that your potential customers will want to keep using. The obvious example would be ink pens, of course. How many branded pens do you … Continue reading

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Smart Leave-Behind Strategy for B2B Sales

Leave behinds are an important tool for any startup’s sales force. A business card tells potential clients who you are, but you should also leave them with a sample of what your company can do for them. Within the tech … Continue reading

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