Tag Archives: marketing

At the Cutting Edge of Marketing Technology

If your technology is at the cutting edge of development, shouldn’t your marketing be as well? It always surprises me when I open my mail box and find an actual paper advertisement from Dell Computers. Who actually orders a laptop … Continue reading

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A Few Pointers for Pre-Sales

Although they’re not the norm in every industry, pre-sales can be a great way for your business to drum up excitement about an upcoming product, and judge early customer interest. Pre-sales are primarily a B2C technique — if your focus … Continue reading

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How to Prioritize Your Startup Marketing Ideas

Marketing a startup is a tough job. There’s a lot of pressure from management to make money quickly to keep the company afloat and growing. So how do you figure out the best way to bring in the revenue? Segmentation … Continue reading

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How Do You Handle Work Overflow?

Marketing a startup often seems like a never-ending job. Even if you’ve learned how to prioritize your tasks (read our take on Prioritizing here), you may find that there’s not enough hours in the day to get to all of … Continue reading

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How White Papers Can Position You as a Thought Leader

From their humble origins as government reports, white papers have evolved to be a powerful marketing tool. By authoring white papers, your technology company can demonstrate your status as a thought leader in your industry. Think of a white paper … Continue reading

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A Tale of Two Watch Companies

Today I want to tell you how your tech company can learn an important lesson, thanks to wrist watches. Wait, what? I know, I know, I’m as surprised as you are. I haven’t worn a wrist watch in years, I … Continue reading

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Prioritize Your Way to Better Productivity

When you work in healthcare marketing, you have to wear many hats. The scope of coverage is increasing and diversifying, while regulations keep changing which causes a near-constant shift of priorities. You need to keep your eye on the ball, … Continue reading

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Your Newsletter is a Powerful Sales Tool – Use it Wisely

An important goal for startups is keeping your business at the forefront of your customers’ thoughts, and a regularly scheduled newsletter is a great way to do that. The key is to make your newsletter something that the customer not … Continue reading

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Market Research Helps Your Startup Reach the Right Clients

Market research is crucial in the early days of a startup. To ensure success, you need to know that you’re targeting the right market, and that you’re speaking to them in their language. A one-size-fits-all approach to marketing no longer … Continue reading

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It’s Not Always About the Product

Technology customers are a savvy lot. They tend to know exactly what they want, and they’ve already researched their options on review sites and polled their friends on social media. They might even know your product better than you do! … Continue reading

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