Tag Archives: food industry

Selling Food as an Experience

Because food and beverages play such crucial parts in our lives – from the comfortable familiarity of dinner at home to a special meal out for your birthday to big holiday parties – we often tend to associate food with … Continue reading

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Fusion Food vs. Traditional Cuisine

America loves cultural cuisine, whether we’re cooking it at home or eating out. People are hungry for different tastes, always wanting to try something new. Some prefer authentic flavors from some corner of the globe that they’ve never explored, others … Continue reading

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Harness the Power of the Subscription Box

Over the past few years, subscription boxes have popped up in almost every retail industry. From cosmetics to jewelry to geek collectibles to books, you can have a selection of surprises arrive at your doorstep every month. And then of … Continue reading

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How to Craft a Delicious Sales Pitch

If you want to sell food, you need to make people hungry for it. There’s a variety of techniques that B2C marketing uses to make customers crave their food, but what about B2B sales? How do you convince a buyer, … Continue reading

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6 Ways to Make Food Reviews Work for You

Never underestimate the power of a well-crafted customer review! Not only can reviews serve as a persuasive form of word-of-mouth marketing, but you can leverage for use in your social media and print marketing as well. Although restaurants are most … Continue reading

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Food Safety is On Everyone’s Mind

With so much attention focused on Chipotle’s outbreaks of e. coli and norovirus, now might be a good time for the entire food industry to take a long, hard look at their safety standards. Is your company doing enough to … Continue reading

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Engage Your Customers at Food Festivals

As we sit here waiting out the rest of winter, now is a good time to look forward to spring and summer’s food festivals! These events offer you the great opportunity to engage with your customers face-to-face, meet new people, … Continue reading

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Food Pairings as Marketing Partnerships

The other day I was scrolling through my Facebook feed when I saw an interesting post from one of my favorite cider makers. They had paired with a gourmet cheese maker to present some pairing ideas for cider and cheese. … Continue reading

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We All Need to Eat, But…

The great thing about the food and beverage industry is that we all need to eat and drink to live. The bad thing about the food and beverage industry that we have so much variety at our fingertips that we … Continue reading

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