Tag Archives: digital marketing

The Digital Revolution

Sometimes companies think ‘going digital’ means posting comments on Facebook. That may be part of it, but there is so much more! Posting on Facebook and other social media sites can be the first step of a good promotional campaign, … Continue reading

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Should You Jump On The Hottest New Marketing Platforms?

The ever-changing landscape of social media means that digital marketers always have to have their eyes on hot new platforms as they emerge. No one wants to miss out on the next Facebook or Instagram. But how do you know … Continue reading

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The Reality of Facebook

I recently chatted with a couple of friends, who I hadn’t seen in a long time.  In spite of the ups and downs that life usually brings to all of us, I was happy to hear that they were doing … Continue reading

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Developing Your Social Media Presence: Facebook

No matter how similar they feel, not all social media platforms are the same. As a business representing yourself on two or more social media platforms, you need to consider not only why you are using each platform, but how … Continue reading

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You’ve Joined the World of Social Media – Now What?

So your company has joined the world of social media!  Congratulations! This is an exciting time and you have high hopes that social media will take your business to the next level.  When posting to your social media sites it … Continue reading

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Do you have a Blogging Strategy, or are you “Just Winging It”?

Believe it or not, there is an art to blogging.  When you think about it, it’s just another form of advertising.  Whether you’re advertising your life, a product or service you’re looking to grab the attention of a certain type … Continue reading

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Database Marketing

Database marketing is a form of direct marketing that uses or creates databases (CRM’s) of customers or potential customers in order to promote a product or service or send information that you need everyone to know. A CRM is a … Continue reading

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Grassroots Marketing

Grassroots marketing promotes a product, service or brand by using your personal relationships.  This is a specific group of people who you want to hear your marketing message and will benefit from your products or service.  Many times people you … Continue reading

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Understanding Your Audience: Connecting 101

If your business is new to social media then you need to understand one thing, valued communication.  That “salesy” talk is a huge turn-off and you’re more likely to lose customers if you’re all about the sales pitch. Connecting to … Continue reading

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In a New York minute …

… we went from celebrating “the holidays” to Valentine’s Day.  Literally, on January 6th the entire city was decorated in red.  I’m guessing everyone was ready for 2013 to be over and embracing 2014 with their need for immediate change. … Continue reading

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