Tag Archives: consumer marketing

Writing from your customer’s perspective

Writing in the Healthcare Industry When it comes to healthcare marketing, it’s easy to fall into the mode of using technical language. Industry communication can be overwhelmingly full of insurance codes or pharmaceutical phrases, and emails, social media posts, and … Continue reading

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Healthcare as a business

Businesses in healthcare require a new type of direction.  In the past, relationships and referrals were everything.  Today that’s still true, but consumer marketing is becoming more and more important if you want to be an organization with long term … Continue reading

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