Tag Archives: Competitive Advantage

The Universal Language

They say that love is the universal language, but I recently had a friend tell me that there are actually five languages of love, according to Gary Chapman.  I was a bit skeptical, but when she explained it to me, … Continue reading

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Your strategic advantage: How do you get your company to stand out?

My team had a planning session on our strategy for 2015. Our major challenge was defining what our company does better than anyone else. There were two core issues: Marketing encompasses such a wide array of initiatives; if we list … Continue reading

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