Tag Archives: communication plan

The Importance of Consistent Messaging in the Healthcare Sector

When in sales, it is easy to unknowingly jump around with the subject of your message to your customer as you are closing the deal. And, if clients are hearing a different point every time they hear from you, it … Continue reading

Posted in Branding, Communications, facebook, Healthcare, LinkedIn, Marketing Insight, small business, Social Media, Startups, Strategic Planning, Twitter | Tagged , , , , , , , | Leave a comment

Making the most out of your small sales team

Whether you’re a startup or a lean organization, if your sales team is small, you have your challenges cut out for you.  One challenge tends to be market readiness, i.e., the need for company recognition (branding) and communications.  The other … Continue reading

Posted in Marketing Insight, small business, Startups, Training | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Launch strategy for startups

Startup companies have the challenge of deciding when they should start investing in sales and marketing efforts, so that when their product/ service/ offering is ready for release, they have a deal that is nearly ready to close.  It’s challenging … Continue reading

Posted in Market Research, Marketing Insight, small business, Startups, Strategic Planning | Tagged , , , , , , , , , , , | Leave a comment