Tag Archives: business

Make it Right

A friend recently went out to a nice Steakhouse on a rainy day. She was asked to check her umbrella and jacket so as to not get water on the restaurant’s floor. After a lovely meal she goes to the … Continue reading

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Growth Strategies for Building Your Business

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Are you doing the best thing for your business?

Business is slow everywhere in the world due to economic concerns–the US elections, the Eurozone debt crisis, and the production slow-down in China and India.  If you’re like me, the news doesn’t cause you to give up, but it does … Continue reading

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What’s Your Marketing Plan?

Umbrellas everywhere!  Golf size, pocket size — it doesn’t matter, they start shiny and new but can quickly fall apart becoming nothing more  than broken spines that end up inverted in the garbage cans of our wet and windy city. … Continue reading

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Work and Play

As you know, I love New York. However, even with the vitality of New York, it’s easy to get into a rut. So when I had an opportunity to work from London, I jumped at it.   Believe me, it’s been … Continue reading

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Happy Valentine's Day

It’s that time of the year, when romance turns commercial and most relationships feel a bit of pressure due to advertising overload.  Yes, taking time out to celebrate Valentine’s Day with loved ones is a good thing, but maybe we’ve … Continue reading

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I Love New York!

New York was recently crippled by approximately 2 feet of snow.  At the time, the New Yorkers were silently accepting – they’re not prone to panic.  But after the fact, the opinions were flying:  “Why are we paying all these … Continue reading

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Hitting your target

So you have this great company, and a great product or service to offer, and you even know who needs to hear about and purchase your products and services.   The next step is finding a way to reach your target … Continue reading

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Seeing things in a different way

I usually take a train to my clients, so a lot of my fellow commuters now have familiar faces.  Lately, though, they’re starting to take on a different look.  Now I don’t mean the look of aging, although that’s probably … Continue reading

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A Custom Fit: Whatever your needs, online advertising offers just the right size

Like the many options for price customization we looked at a few weeks ago, online advertising comes in a wide array of shapes, sizes and formats, making it a snap to customize an online campaign for specific customers and mediums.  … Continue reading

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