Tag Archives: business development

Back to School

It’s that time of the year again, when the change in weather starts to make us think of school – the good, the bad, and the ugly.  It’s also a great time to reflect on what we’ve learned in the … Continue reading

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How Will Your Healthcare Company Weather Economic Changes?

The economic downturn saw a definite dip in profit margins for healthcare companies. Although it’s easy to get overwhelmed by this new financial reality, as the economy is recovering, visionary leaders will keep their company on a clear course for … Continue reading

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Facebook’s New Terms of Service

I don’t know about you, but for the past two weeks, every time I’ve logged on to Facebook, an alert pops up reminding me about Facebook’s TOS (Terms of Service) policy change– applicable as of January 1st. “By using our … Continue reading

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Lessons for the Future from #SmallBusinessSaturday

Small Business Saturday, for those who aren’t in the know, is a shopping holiday made up by American express back in 2010. It was created to fill the void between Black Friday and Cyber Monday, when (heaven forbid!) there was … Continue reading

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Saying “Thank you, and. . .”

In the spirit of Thanksgiving, let’s talk about what saying thanks really means in the world of social media. Saying “thanks” to your social media followers is something marketing experts suggest you do on a regular basis. It can be … Continue reading

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Developing Your Social Media Presence: Facebook

No matter how similar they feel, not all social media platforms are the same. As a business representing yourself on two or more social media platforms, you need to consider not only why you are using each platform, but how … Continue reading

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The Metro

I love the NYC subway; it’s really a great cross section of the city—from movie stars to the homeless—and everything in between.  The passengers also entertain themselves in many ways—music, people-watching, games, reading—and they represent a range of ethnicities and … Continue reading

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You’ve Joined the World of Social Media – Now What?

So your company has joined the world of social media!  Congratulations! This is an exciting time and you have high hopes that social media will take your business to the next level.  When posting to your social media sites it … Continue reading

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Creating and Sustaining Customer Trust & Loyalty

Creating and sustaining customer trust and loyalty isn’t as easy as some may think. Many small businesses start their journey assuming they can carry this weight along with all the other responsibilities of managing their business. The competition is only … Continue reading

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Marketing Case Study: Is it a little too little?

THE OBJECTIVE:  Sell the company I had a client who started a company that sold a unique inventory software. His exit strategy was to sell the software to another firm. In order to do that, though, he knew he needed … Continue reading

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