Tag Archives: business culture

What is Your Employer Brand?

No matter how big your company is or what industry you’re in, your success has a lot to do with the quality of the team that you have working for you. As such, it’s important to pay as much attention … Continue reading

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Changing Your Business Culture?

I worked for a client who believed that mature products need more marketing to help build brand value and increase revenue streams. Since the owner believed his product line had reached maturity, he made a commitment to invest in marketing. … Continue reading

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Hugging Grandma

The other day I walked by a park and saw a mother holding her seemingly-happy 5-year old’s hand.  The daughter suddenly pulled away from her mum and started running.  The mum looked shocked and was ready to yell at her … Continue reading

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