Tag Archives: branding

How Often Do You Shake Up Your Marketing?

Even the best marketing ideas start to lose steam over time, and if your company has been around for a while, you may find that every now and then you have to really shake things up to see results. At … Continue reading

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What is Your Employer Brand?

No matter how big your company is or what industry you’re in, your success has a lot to do with the quality of the team that you have working for you. As such, it’s important to pay as much attention … Continue reading

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Build Your Company’s Brand by Being an Industry Authority

People want to do business with a company they can trust and respect – especially in the tech industry, where trends and platforms come and go, leaving the unwise stuck with obsolete products. By establishing yourself as an authority within … Continue reading

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Is Your Sales Team Reinforcing Your Brand?

Chances are, your sales team has the most interaction with your tech company’s target audience. Sure, marketing gets your message out there, but sales seals the deal through direct communication with current and potential customers in your market segment. As … Continue reading

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Make it Memorable

In technology sales, it’s important to make your pitch memorable. You might think that the key is simple repetition, but the truth is that if you repeat the same value proposition over and over again, eventually your customers are going … Continue reading

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It’s Not Always About the Product

Technology customers are a savvy lot. They tend to know exactly what they want, and they’ve already researched their options on review sites and polled their friends on social media. They might even know your product better than you do! … Continue reading

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Your Legacy

I just returned from a trip to my alma mater, and I had to make a late night stop at my all time favorite Hot Truck for a Poor Man’s Pizza (PMP).  I was in quite a garrulous mood with … Continue reading

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Healthcare as a business

Businesses in healthcare require a new type of direction.  In the past, relationships and referrals were everything.  Today that’s still true, but consumer marketing is becoming more and more important if you want to be an organization with long term … Continue reading

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Marketing for Startups

There seems to be a difference in startup environments, depending on geographies:  San Francisco is booming, Denver is stable, New York is cautious, and London is emerging.  Regardless of the regional reputation, all startup companies need some basic branding. It … Continue reading

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Event — Feb 13, 2015 — Growing the Top Line

The Osborne Group holds open Round Table Discussions every second Friday of the month for businesses to share their success stories to help each other grow.  This month, the topic will be presented by Aruna Naomi Inalsingh of Ani Marketing … Continue reading

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