Tag Archives: brand value

Your Legacy

I just returned from a trip to my alma mater, and I had to make a late night stop at my all time favorite Hot Truck for a Poor Man’s Pizza (PMP).  I was in quite a garrulous mood with … Continue reading

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Healthcare as a business

Businesses in healthcare require a new type of direction.  In the past, relationships and referrals were everything.  Today that’s still true, but consumer marketing is becoming more and more important if you want to be an organization with long term … Continue reading

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Creating and Sustaining Customer Trust & Loyalty

Creating and sustaining customer trust and loyalty isn’t as easy as some may think. Many small businesses start their journey assuming they can carry this weight along with all the other responsibilities of managing their business. The competition is only … Continue reading

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Branding

Branding your company is not rocket science. It’s based on consistency and regularity. This means that your brand needs to have a strong identity and that the identity needs to be reflected in everything you, or someone from your company, … Continue reading

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Brand Value Basics

Branding your company is not rocket science. It’s based on consistency and regularity. This means that your brand needs to have a strong identity and that the identity needs to be reflected in everything you, or someone from your company, … Continue reading

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Setting Expectations…

My girlfriend and I were at a bar the other night, and she really clicked with one of our fellow bar mates – thank goodness for me, his wingman was fun too. At the end of the evening, my friend … Continue reading

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