Tag Archives: brand identity

Build Your Company’s Brand by Being an Industry Authority

People want to do business with a company they can trust and respect – especially in the tech industry, where trends and platforms come and go, leaving the unwise stuck with obsolete products. By establishing yourself as an authority within … Continue reading

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Is Your Sales Team Reinforcing Your Brand?

Chances are, your sales team has the most interaction with your tech company’s target audience. Sure, marketing gets your message out there, but sales seals the deal through direct communication with current and potential customers in your market segment. As … Continue reading

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Your Legacy

I just returned from a trip to my alma mater, and I had to make a late night stop at my all time favorite Hot Truck for a Poor Man’s Pizza (PMP).  I was in quite a garrulous mood with … Continue reading

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Marketing for Startups

There seems to be a difference in startup environments, depending on geographies:  San Francisco is booming, Denver is stable, New York is cautious, and London is emerging.  Regardless of the regional reputation, all startup companies need some basic branding. It … Continue reading

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Happy Valentine’s Day

The big day is coming up and my friends have all sorts of reactions:  “Why is my boyfriend going skiing without me?”  “I bought my wife a pink bicycle.”  “Should we have a ghosts and apparitions party for all of … Continue reading

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The Changing World of Healthcare

We are living in an age of change.  There are the small and quick changes of technology, which are usually fun for us, and there is the slow change in healthcare, which tends to be more confusing.  With healthcare, you … Continue reading

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Creating and Sustaining Customer Trust & Loyalty

Creating and sustaining customer trust and loyalty isn’t as easy as some may think. Many small businesses start their journey assuming they can carry this weight along with all the other responsibilities of managing their business. The competition is only … Continue reading

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Branding

Branding your company is not rocket science. It’s based on consistency and regularity. This means that your brand needs to have a strong identity and that the identity needs to be reflected in everything you, or someone from your company, … Continue reading

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Happy Valentines Day!

Happy Valentines Day from Ani Marketing Service!

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