Tag Archives: Ani Marketing Service

Trust and Honesty

Recently I have been listening to a lot of Billy Joel. He has a song “Honesty such a lonely word…”  Its true Honesty is getting harder to come by. Everyone is looking for an edge and stretches the truth, when … Continue reading

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TMI — Too Much Information

My best friend just had the cutest baby!  I was lucky enough to be one of the first non-family members to see little Victoria, and my friend looked so great.  She was surprisingly energetic, and within minutes she was trying … Continue reading

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Case Study: Value-Added Content

One of the truly great things about Ani Marketing Service (AMS) is that we truly believe in value-added content.  One great way to learn about what interests your consumers is to ask them.  It’s an obvious solution, but we often … Continue reading

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Love is in the air

I’m in love with my Operating System. Well not really, but have you seen the movie ‘Her’? That’s the premise, and even though it’s an odd film, the reality is that it’s true that we are developing strong one-on-one virtual … Continue reading

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Do you have a Blogging Strategy?

Do you have a Blogging Strategy, or are you “Just Winging It”? Believe it or not, there is an art to blogging.  When you think about it, it’s just another form of advertising.  Whether you’re advertising your life, a product … Continue reading

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In a New York minute …

… we went from celebrating “the holidays” to Valentine’s Day.  Literally, on January 6th the entire city was decorated in red.  I’m guessing everyone was ready for 2013 to be over and embracing 2014 with their need for immediate change. … Continue reading

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Strategic Marketing Planning: 5 basic principles and best practices

Need help with strategic marketing planning? 5 basic principles and best practices to help you get started… Basic (yet essential) marketing best practices and disciplines are important in order to achieve sales goals. Below are common questions and conversation topics … Continue reading

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Keep your friends close …

Isn’t it strange how all your holiday parties end up on the same night?  The night before I left for my Christmas vacation, I had three of them.  Two of them were somewhat work-related, and I knew had to go … Continue reading

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Tips for Working with Agencies and Vendors

Do you often work with 3rd-party marketing agencies, consultants and vendors? Here are some tips to help you get the most out of those relationships. In marketing (whether B2B or B2C), as with many business functions, there is often reliance … Continue reading

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Efficiency in getting the work done … hmmm, how efficient ARE you?

How many days have we all spent “spinning” around reactive or unproductive (albeit busy) activities, feeling at the end of the day as if nothing got accomplished? In some cases it all comes down to prioritization and superb project management … Continue reading

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