Tag Archives: Ani Marketing Service

Prioritize Your Way to Better Productivity

When you work in healthcare marketing, you have to wear many hats. The scope of coverage is increasing and diversifying, while regulations keep changing which causes a near-constant shift of priorities. You need to keep your eye on the ball, … Continue reading

Posted in Healthcare | Tagged , , , , , , , , , | Leave a comment

It’s Not Always About the Product

Technology customers are a savvy lot. They tend to know exactly what they want, and they’ve already researched their options on review sites and polled their friends on social media. They might even know your product better than you do! … Continue reading

Posted in Marketing Strategy | Tagged , , , , , , | Leave a comment

Trying New Technologies

A friend and I recently figured out how to send voicemail texts to each other — super cool and really fun.  Of course we were only arranging dinner plans, and I’m sure there were much faster ways to do that.  … Continue reading

Posted in Newsletters | Tagged , , , | 1 Comment

Event — Feb 13, 2015 — Growing the Top Line

The Osborne Group holds open Round Table Discussions every second Friday of the month for businesses to share their success stories to help each other grow.  This month, the topic will be presented by Aruna Naomi Inalsingh of Ani Marketing … Continue reading

Posted in Event | Tagged , , , , , , , | Leave a comment

An Easy Technique for Market Research

The best way to understand market needs is to learn from your buyer by asking questions and listening to the answers. It’s a hard thing to do because sometimes you don’t like the answers. However if you listen to enough … Continue reading

Posted in Market Research, Marketing Insight, small business | Tagged , , | Leave a comment

Event — Jan 9, 2015 — How to Market to the Government

For those of you interested in marketing to the government — especially the federal government, then you may be interested in participating in The Osborne Group’s Enterprise Business Roundtable. You may attend in person or dial in, per the following … Continue reading

Posted in Event | Tagged , , , | Leave a comment

Your strategic advantage: How do you get your company to stand out?

My team had a planning session on our strategy for 2015. Our major challenge was defining what our company does better than anyone else. There were two core issues: Marketing encompasses such a wide array of initiatives; if we list … Continue reading

Posted in Marketing Insight, small business | Tagged , , | Leave a comment

2014: What Will You Remember?

When you work in marketing, you’re constantly thinking and talking about memories. Every project you work on needs to be memorable. Every tweet or post needs to be memorable. Every piece of advice traded across your network is centered around … Continue reading

Posted in Marketing Insight, Social Media | Tagged , , | Leave a comment

Facebook’s New Terms of Service

I don’t know about you, but for the past two weeks, every time I’ve logged on to Facebook, an alert pops up reminding me about Facebook’s TOS (Terms of Service) policy change– applicable as of January 1st. “By using our … Continue reading

Posted in facebook, Marketing Insight, Social Media | Tagged , , , , , | Leave a comment