Category Archives: Writing

A Sanity Check

I recently retraced my steps for 15 minutes, looking for a hair clip that was still on my head — no joke.  During my search, I walked by a number of people who tried to help me find the clip, … Continue reading

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Writing from your customer’s perspective

Writing in the Healthcare Industry When it comes to healthcare marketing, it’s easy to fall into the mode of using technical language. Industry communication can be overwhelmingly full of insurance codes or pharmaceutical phrases, and emails, social media posts, and … Continue reading

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The Metro

I love the NYC subway; it’s really a great cross section of the city—from movie stars to the homeless—and everything in between.  The passengers also entertain themselves in many ways—music, people-watching, games, reading—and they represent a range of ethnicities and … Continue reading

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The Big Idea

The Big Idea This summer, Ani Marketing Service (AMS) has taken our own advice and spent a considerable amount of time reflecting, ideating and creating.  As I wrote in our last blog post, the summer is an excellent opportunity to … Continue reading

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Take the Summer to Hit “Refresh”

I don’t know about you, but the summer sunshine and weather always encourage me to refresh.  I find myself making time for a longer stroll to work.  On some mornings, I even hit the snooze button three times instead of … Continue reading

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The Importance of Authenticity

This past month, our founder and president, Aruna, asked the AMS team to draft some of the lessons that we have learned about our social media efforts this past year.  I have played a key role in marking our social … Continue reading

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The Power of Pinterest

The past couple of blogs that we have featured have centered on our foray into the wide and dynamic social media world.  This month, my focus is Pinterest.  Let me begin by saying, Pinterest is one of my favorite websites … Continue reading

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Meaningful Content is Vital

Last month, I wrote a blog piece about engaging in social media in a strategic way.  I decided that for the month of February, I would focus on ramping up my Twitter presence, and catalogue any strategies that I used … Continue reading

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Managing Your Social Media Strategy

The social media frenzy hit the marketing world circa 2008.  Everyone jumped to take advantage of the new vehicles for consumer interaction—including Ani Marketing Service!  Twitter, Facebook, LinkedIn, Pinterest, Instagram, Tumblr; the list is literally endless.  In this sea of … Continue reading

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Just Ask the Customer

One of the truly great things about Ani Marketing Service (AMS) is that we truly believe in value-added content.  One great way to learn about what interests your consumers is to ask them.  It’s an obvious solution, but we often … Continue reading

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