Category Archives: Technology

Make Your Product a Part of Your Pitch

All of the hype over E3 has me thinking about how important it is to be able to demo your product as part of your sales pitch. An audience is far less excited to hear “Our game has cutting-edge graphics” … Continue reading

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How do Hackers and Makers Factor into Your Marketing?

It’s now easier than ever for consumers to modify and hack technology. Once just the domain of uber-techies, modding, hacking, and maker culture is accessible to anyone with an internet connection, some disposable income, and no concern about the possibility … Continue reading

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Never Lose Sight of Your Vision

When you’re the head of a busy tech company, it can be easy to get caught up chasing every new innovation, or whatever idea seems like it will make the most money. And while innovation and profit are important, you … Continue reading

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The Fine Art of the Upsell

Upselling is a time-honored tradition in the field of technology. In the B2C sector, customers can’t seem to make a single purchase without being bombarded with suggestions to spring for the deluxe model, or accessories, or a more robust data … Continue reading

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At the Cutting Edge of Marketing Technology

If your technology is at the cutting edge of development, shouldn’t your marketing be as well? It always surprises me when I open my mail box and find an actual paper advertisement from Dell Computers. Who actually orders a laptop … Continue reading

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A Few Thoughts About Compatibility

Among all the questions that you have to ask yourself when developing a new technology product, perhaps none is so important as the question of compatibility. In its essence, it boils down to one decision: will you try to be … Continue reading

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Are You Selling a Necessity, or a Luxury?

Last week we talked about how to market your technology in a way that makes it integral to your customers’ lives. This week, I’d like to talk about the differences in selling a necessity versus selling a luxury. Now, keep … Continue reading

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How Integral is Your Product?

Technology seems to become more integral in our lives every day. Because I’m in my 30s, I can easily remember a time before cell phones, and yet I still feel incomplete if I accidentally leave my iPhone at home, even … Continue reading

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Build Your Company’s Brand by Being an Industry Authority

People want to do business with a company they can trust and respect – especially in the tech industry, where trends and platforms come and go, leaving the unwise stuck with obsolete products. By establishing yourself as an authority within … Continue reading

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Is Your Sales Team Reinforcing Your Brand?

Chances are, your sales team has the most interaction with your tech company’s target audience. Sure, marketing gets your message out there, but sales seals the deal through direct communication with current and potential customers in your market segment. As … Continue reading

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