Category Archives: Startups

Start Strong to Hit Your 2016 Sales Goals

Here we are on the first Monday of 2016. I don’t know about you, but I always find it hard to hit my stride after a long holiday weekend. Sometimes work feels like an alien thing after you’ve had more … Continue reading

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How to Prioritize Your Startup Marketing Ideas

Marketing a startup is a tough job. There’s a lot of pressure from management to make money quickly to keep the company afloat and growing. So how do you figure out the best way to bring in the revenue? Segmentation … Continue reading

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Staying Focused on Your Startup’s Success

In the process of getting your startup off the ground, it can be easy to fall into the trap of being a real people-pleaser. You try so hard to be everything for everyone, ready to do almost anything to bring … Continue reading

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Mind the Gap!

This week’s tip for startup success: look for the gaps in what your competition offers, and find a way to fill it. Then make sure your audience knows that you’ve got their previously-unaddressed needs covered. So where do you start? … Continue reading

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Who Are Your Best Brand Evangelists?

When marketing a startup, you have to focus a lot of energy trying to cultivate a strong word-of-mouth buzz. While courting customers to serve as brand evangelists, don’t overlook the most passionate supporters of your company: your happy employees. It … Continue reading

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Workflow Solutions for Startup Sales

I like to joke a lot about how awesome it is to live in the future, mainly when I can use my phone to do something like look up what other TV shows I’ve seen an actor in, or to … Continue reading

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How Do You Handle Work Overflow?

Marketing a startup often seems like a never-ending job. Even if you’ve learned how to prioritize your tasks (read our take on Prioritizing here), you may find that there’s not enough hours in the day to get to all of … Continue reading

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Harness the Power of Creative Dissonance in Your Startup

When you put together the team for your startup, it’s important to not just recruit people who share your vision, but also to find people who all have their own unique point of view and aren’t afraid to disagree with … Continue reading

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Benefits of a Soft Launch for Your Start-Up

When you’re working on the business plan for your start-up, there’s a lot of things to consider. During all that planning, don’t forget to think about your soft launch! Why do a soft launch? Think of it as the step … Continue reading

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Clever Leave-Behind Ideas for Your B2C Sales Force

Have you considered leave-behinds for your startup? The ideal leave-behind should be a small, useful item that your potential customers will want to keep using. The obvious example would be ink pens, of course. How many branded pens do you … Continue reading

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