Category Archives: Social Media

You are correct

I recently noticed a trend with my colleagues here in New York:  Whenever they are answering positively to a question , they say ‘correct’, instead of  ‘yeah’ or ‘right’.  For some reason, this really resonates with me. I think because … Continue reading

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Should You Jump On The Hottest New Marketing Platforms?

The ever-changing landscape of social media means that digital marketers always have to have their eyes on hot new platforms as they emerge. No one wants to miss out on the next Facebook or Instagram. But how do you know … Continue reading

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The Reality of Facebook

I recently chatted with a couple of friends, who I hadn’t seen in a long time.  In spite of the ups and downs that life usually brings to all of us, I was happy to hear that they were doing … Continue reading

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The Importance of Consistent Messaging in the Healthcare Sector

When in sales, it is easy to unknowingly jump around with the subject of your message to your customer as you are closing the deal. And, if clients are hearing a different point every time they hear from you, it … Continue reading

Posted in Branding, Communications, facebook, Healthcare, LinkedIn, Marketing Insight, small business, Social Media, Startups, Strategic Planning, Twitter | Tagged , , , , , , , | Leave a comment

New Year, New Business

I know a lot about social media– I’ve been on Facebook since the year of its inception, I’ve managed community accounts for many a small business, and I keep up to date on the latest changes and tweaks to every … Continue reading

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2014: What Will You Remember?

When you work in marketing, you’re constantly thinking and talking about memories. Every project you work on needs to be memorable. Every tweet or post needs to be memorable. Every piece of advice traded across your network is centered around … Continue reading

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Facebook’s New Terms of Service

I don’t know about you, but for the past two weeks, every time I’ve logged on to Facebook, an alert pops up reminding me about Facebook’s TOS (Terms of Service) policy change– applicable as of January 1st. “By using our … Continue reading

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Lessons for the Future from #SmallBusinessSaturday

Small Business Saturday, for those who aren’t in the know, is a shopping holiday made up by American express back in 2010. It was created to fill the void between Black Friday and Cyber Monday, when (heaven forbid!) there was … Continue reading

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Saying “Thank you, and. . .”

In the spirit of Thanksgiving, let’s talk about what saying thanks really means in the world of social media. Saying “thanks” to your social media followers is something marketing experts suggest you do on a regular basis. It can be … Continue reading

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A picture, on social media, really is worth a thousand words.

Ask any social media guru and they will all (okay, most likely) confirm– any information you want to communicate via social media is best communicated through visual means. Photos, infographics, ecards, videos, quote graphics, all make for the ideal content … Continue reading

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