Category Archives: small business

Selfies

Back in the day, when we wanted a group picture, we asked “a stranger” to take a picture of us.  Today we have the selfie — It’s a good backup plan, but sometimes I wonder if it might be getting … Continue reading

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Using Webinars to bring awareness to your new technology

In today’s busy hustle and bustle, not everyone can attend every meeting at your firm. The solution: webinars. Webinars can be used in many different ways; they can be used to demonstrate new products, relay information, provide a panel discussion, … Continue reading

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The Importance of Consistent Messaging in the Healthcare Sector

When in sales, it is easy to unknowingly jump around with the subject of your message to your customer as you are closing the deal. And, if clients are hearing a different point every time they hear from you, it … Continue reading

Posted in Branding, Communications, facebook, Healthcare, LinkedIn, Marketing Insight, small business, Social Media, Startups, Strategic Planning, Twitter | Tagged , , , , , , , | Leave a comment

Making the most out of your small sales team

Whether you’re a startup or a lean organization, if your sales team is small, you have your challenges cut out for you.  One challenge tends to be market readiness, i.e., the need for company recognition (branding) and communications.  The other … Continue reading

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Launch strategy for startups

Startup companies have the challenge of deciding when they should start investing in sales and marketing efforts, so that when their product/ service/ offering is ready for release, they have a deal that is nearly ready to close.  It’s challenging … Continue reading

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Marketing for Startups

There seems to be a difference in startup environments, depending on geographies:  San Francisco is booming, Denver is stable, New York is cautious, and London is emerging.  Regardless of the regional reputation, all startup companies need some basic branding. It … Continue reading

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Do you really know your target audience? Sales Training 101

I recently had a short term contract helping the head of sales onboard her new sales team.  The company where she worked was impressive.  They had literature targeted to industries, products, types of buyers, etc.  They also had 3 tiers … Continue reading

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The Changing World of Healthcare

We are living in an age of change.  There are the small and quick changes of technology, which are usually fun for us, and there is the slow change in healthcare, which tends to be more confusing.  With healthcare, you … Continue reading

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An Easy Technique for Market Research

The best way to understand market needs is to learn from your buyer by asking questions and listening to the answers. It’s a hard thing to do because sometimes you don’t like the answers. However if you listen to enough … Continue reading

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