Category Archives: Selling

Sell Your Strength

In all areas of our lives, we have to choose whether we want to be a generalist or a specialist. From our studies to our careers to our hobbies, we have to choose between breadth and depth. This is also … Continue reading

Posted in Selling | Tagged , , , , | Leave a comment

Make Your Product a Part of Your Pitch

All of the hype over E3 has me thinking about how important it is to be able to demo your product as part of your sales pitch. An audience is far less excited to hear “Our game has cutting-edge graphics” … Continue reading

Posted in Selling, Technology | Tagged , , , , , , , | Leave a comment

Selling Food as an Experience

Because food and beverages play such crucial parts in our lives – from the comfortable familiarity of dinner at home to a special meal out for your birthday to big holiday parties – we often tend to associate food with … Continue reading

Posted in Food and Beverage, Selling | Tagged , , , , , , , | Leave a comment

The Beauty of B2B Relationships

A healthy B2B relationship is a beautiful thing to behold, and it’s often up to the sales team to curate those relationships and keep them healthy. How do you maintain a friendly, long-lasting connection with your business clients? As with … Continue reading

Posted in Customer Service, Selling | Tagged , , , , , | Leave a comment

The Fine Art of the Upsell

Upselling is a time-honored tradition in the field of technology. In the B2C sector, customers can’t seem to make a single purchase without being bombarded with suggestions to spring for the deluxe model, or accessories, or a more robust data … Continue reading

Posted in Customer Service, Selling, Technology | Tagged , , , , , , | Leave a comment

How to Craft a Delicious Sales Pitch

If you want to sell food, you need to make people hungry for it. There’s a variety of techniques that B2C marketing uses to make customers crave their food, but what about B2B sales? How do you convince a buyer, … Continue reading

Posted in Food and Beverage, Selling | Tagged , , , , , , , , | Leave a comment

A Few Pointers for Pre-Sales

Although they’re not the norm in every industry, pre-sales can be a great way for your business to drum up excitement about an upcoming product, and judge early customer interest. Pre-sales are primarily a B2C technique — if your focus … Continue reading

Posted in Selling | Tagged , , , , , , | Leave a comment

Are You Selling a Necessity, or a Luxury?

Last week we talked about how to market your technology in a way that makes it integral to your customers’ lives. This week, I’d like to talk about the differences in selling a necessity versus selling a luxury. Now, keep … Continue reading

Posted in Marketing Insight, Selling, Technology | Tagged , , , , , | Leave a comment

Engage Your Customers at Food Festivals

As we sit here waiting out the rest of winter, now is a good time to look forward to spring and summer’s food festivals! These events offer you the great opportunity to engage with your customers face-to-face, meet new people, … Continue reading

Posted in Food and Beverage, Selling | Tagged , , , , , | Leave a comment

Start Strong to Hit Your 2016 Sales Goals

Here we are on the first Monday of 2016. I don’t know about you, but I always find it hard to hit my stride after a long holiday weekend. Sometimes work feels like an alien thing after you’ve had more … Continue reading

Posted in Selling, Startups | Tagged , , , , , , | Leave a comment