Category Archives: RIF

Finding What You Need

August 2010 The World Wide Web is big.  Really, super big.  In May of 2009, the Domain Counts & Internet Statistics site reported that there were over 109.5 million websites in operation.  That’s a lot of websites. So how do … Continue reading

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Hitting your target

So you have this great company, and a great product or service to offer, and you even know who needs to hear about and purchase your products and services.   The next step is finding a way to reach your target … Continue reading

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A Custom Fit: Whatever your needs, online advertising offers just the right size

Like the many options for price customization we looked at a few weeks ago, online advertising comes in a wide array of shapes, sizes and formats, making it a snap to customize an online campaign for specific customers and mediums.  … Continue reading

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An ad by any other name: Online Advertising

Interstitials, Floating Ads, Banners, Pop-ups, Paid Search, Contextual Ads – by any other name, they’re all just plain old Online Advertising.  Online advertising is another method of generating traffic to a website, and it involves placing ads on the internet … Continue reading

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Online Marketing: the Search for Optimization

A few weeks ago, we talked about online marketing and how it is a smart, necessary approach to growing your business.  This week, we’ll take a quick look at one component of online marketing:  Search Engine Optimization, also known as … Continue reading

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Online Marketing – Don’t be a Bartleby

Online marketing is a rapidly-evolving new world, and there are subject experts for most of its related topics, initiatives such as digital strategy, social media , search engine optimization and marketing, website design and development, e-commerce, content management systems, etc.  … Continue reading

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Moving Forward, Looking Back

The 2010 Chinese New Year is the year of the tiger, which represents bravery.  It’s quite appropriate for this year, as 2010 brings hope and inevitable change.  We don’t like change.  It still happens, though, and it’s easier to manage … Continue reading

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Favorite Reads and the RIF

Book lists usually pop up during the summer when life is supposed to be lazy and you have hours to read at the beach.  But, really, we’re always busy, aren’t we?  And now we’ve hit December, when work and after-work … Continue reading

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