Category Archives: Public Relations

The Digital Revolution

Sometimes companies think ‘going digital’ means posting comments on Facebook. That may be part of it, but there is so much more! Posting on Facebook and other social media sites can be the first step of a good promotional campaign, … Continue reading

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You are correct

I recently noticed a trend with my colleagues here in New York:  Whenever they are answering positively to a question , they say ‘correct’, instead of  ‘yeah’ or ‘right’.  For some reason, this really resonates with me. I think because … Continue reading

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Reach out and . . .

Recently, I was watching 2 colleagues of mine chat about some business.  When one of them really wanted the other one to ‘listen’, she reached out and lightly touched his arm for emphasis.  That gesture changed the whole tone of the … Continue reading

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Marketing vs. Public Relations

Ani Marketing Service is often asked what the difference between marketing and public relations is.  Marketing is used to support sales efforts, ultimately driving revenue; whereas public relations is used more to promote a product, service, or strategy through public … Continue reading

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Learning From All Your Opportunities

Sometimes you get the opportunity to work with a special person.  When I am lucky to enough to be in that position I grab it and squeeze as much information from them as I can, capitalizing on their strengths. A … Continue reading

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Love is in the air

I’m in love with my Operating System. Well not really, but have you seen the movie ‘Her’? That’s the premise, and even though it’s an odd film, the reality is that it’s true that we are developing strong one-on-one virtual … Continue reading

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