Category Archives: Newsletters

Your Newsletter is a Powerful Sales Tool – Use it Wisely

An important goal for startups is keeping your business at the forefront of your customers’ thoughts, and a regularly scheduled newsletter is a great way to do that. The key is to make your newsletter something that the customer not … Continue reading

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Using Webinars to bring awareness to your new technology

In today’s busy hustle and bustle, not everyone can attend every meeting at your firm. The solution: webinars. Webinars can be used in many different ways; they can be used to demonstrate new products, relay information, provide a panel discussion, … Continue reading

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Trying New Technologies

A friend and I recently figured out how to send voicemail texts to each other — super cool and really fun.  Of course we were only arranging dinner plans, and I’m sure there were much faster ways to do that.  … Continue reading

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Happy Valentine’s Day

The big day is coming up and my friends have all sorts of reactions:  “Why is my boyfriend going skiing without me?”  “I bought my wife a pink bicycle.”  “Should we have a ghosts and apparitions party for all of … Continue reading

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Something Old, Something New

I recently chatted with  someone “older”, who easily adapts his business skills to the dynamic world of technology.  This allows him to aggressively compete for community manager/ social media jobs with the millennials (graduated in the 2000’s).  It’s pretty impressive … Continue reading

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Keep your eye on the ball

I’m a big American football fan.  I’m generally for the underdog,  because those teams use a lot of emotion to keep motivated. So much so, that in those last few minutes, where the catch is going to get a touchdown … Continue reading

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English as a Second Language

I recently had the pleasure of traveling to a truly unique and magnificent ‘foreign’ country, where the locals spoke only one English word, “no”.  Although I did my best to speak some tourist-type words, since the native tongue wasn’t Spanish … Continue reading

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Exit Strategy

I recently taught a couple of business and marketing strategy classes at FIT and SUNY, which were a lot of fun. One of the things that we talked about was the Exit Strategy for your business. How do you know … Continue reading

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NGB

Nice Guy/Gal, But … My college friends are going to laugh when they see this.  NGB was what my sorority sisters would say after they had a first date with a nice guy, but he was a little bit boring, … Continue reading

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TMI — Too Much Information

My best friend just had the cutest baby!  I was lucky enough to be one of the first non-family members to see little Victoria, and my friend looked so great.  She was surprisingly energetic, and within minutes she was trying … Continue reading

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