Category Archives: Marketing Strategy

How to Avoid the Gimmick

How often have you heard something dismissed as “just a marketing gimmick”? Anything that seems too quirky, too good to be true, or too annoying is lumped together as a gimmick, and summarily ignored by today’s cynical consumer. If you’re … Continue reading

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How do Hackers and Makers Factor into Your Marketing?

It’s now easier than ever for consumers to modify and hack technology. Once just the domain of uber-techies, modding, hacking, and maker culture is accessible to anyone with an internet connection, some disposable income, and no concern about the possibility … Continue reading

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Fusion Food vs. Traditional Cuisine

America loves cultural cuisine, whether we’re cooking it at home or eating out. People are hungry for different tastes, always wanting to try something new. Some prefer authentic flavors from some corner of the globe that they’ve never explored, others … Continue reading

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Should You Jump On The Hottest New Marketing Platforms?

The ever-changing landscape of social media means that digital marketers always have to have their eyes on hot new platforms as they emerge. No one wants to miss out on the next Facebook or Instagram. But how do you know … Continue reading

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At the Cutting Edge of Marketing Technology

If your technology is at the cutting edge of development, shouldn’t your marketing be as well? It always surprises me when I open my mail box and find an actual paper advertisement from Dell Computers. Who actually orders a laptop … Continue reading

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A Few Thoughts About Compatibility

Among all the questions that you have to ask yourself when developing a new technology product, perhaps none is so important as the question of compatibility. In its essence, it boils down to one decision: will you try to be … Continue reading

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6 Ways to Make Food Reviews Work for You

Never underestimate the power of a well-crafted customer review! Not only can reviews serve as a persuasive form of word-of-mouth marketing, but you can leverage for use in your social media and print marketing as well. Although restaurants are most … Continue reading

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The Universal Language

They say that love is the universal language, but I recently had a friend tell me that there are actually five languages of love, according to Gary Chapman.  I was a bit skeptical, but when she explained it to me, … Continue reading

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How Often Do You Shake Up Your Marketing?

Even the best marketing ideas start to lose steam over time, and if your company has been around for a while, you may find that every now and then you have to really shake things up to see results. At … Continue reading

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Selfies

Back in the day, when we wanted a group picture, we asked “a stranger” to take a picture of us.  Today we have the selfie — It’s a good backup plan, but sometimes I wonder if it might be getting … Continue reading

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