Category Archives: Marketing Insight

How do Hackers and Makers Factor into Your Marketing?

It’s now easier than ever for consumers to modify and hack technology. Once just the domain of uber-techies, modding, hacking, and maker culture is accessible to anyone with an internet connection, some disposable income, and no concern about the possibility … Continue reading

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You are correct

I recently noticed a trend with my colleagues here in New York:  Whenever they are answering positively to a question , they say ‘correct’, instead of  ‘yeah’ or ‘right’.  For some reason, this really resonates with me. I think because … Continue reading

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Time for that promotion?

We all know there are things we’re good at — and things that we are not.  Some of us try to get better at the things that need improvement and others surround ourselves with those complementary experts.  Both are good … Continue reading

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At the Cutting Edge of Marketing Technology

If your technology is at the cutting edge of development, shouldn’t your marketing be as well? It always surprises me when I open my mail box and find an actual paper advertisement from Dell Computers. Who actually orders a laptop … Continue reading

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The Universal Language

They say that love is the universal language, but I recently had a friend tell me that there are actually five languages of love, according to Gary Chapman.  I was a bit skeptical, but when she explained it to me, … Continue reading

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How Often Do You Shake Up Your Marketing?

Even the best marketing ideas start to lose steam over time, and if your company has been around for a while, you may find that every now and then you have to really shake things up to see results. At … Continue reading

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Selfies

Back in the day, when we wanted a group picture, we asked “a stranger” to take a picture of us.  Today we have the selfie — It’s a good backup plan, but sometimes I wonder if it might be getting … Continue reading

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Are You Selling a Necessity, or a Luxury?

Last week we talked about how to market your technology in a way that makes it integral to your customers’ lives. This week, I’d like to talk about the differences in selling a necessity versus selling a luxury. Now, keep … Continue reading

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How Integral is Your Product?

Technology seems to become more integral in our lives every day. Because I’m in my 30s, I can easily remember a time before cell phones, and yet I still feel incomplete if I accidentally leave my iPhone at home, even … Continue reading

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Your Fired!

What a start to 2016! My month certainly flew by, probably because after a well-needed holiday break, I was highly motivated to make a strong start to the year. That I did, kicking off with a team reflection of 2015 … Continue reading

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