Category Archives: Market Research

How Integral is Your Product?

Technology seems to become more integral in our lives every day. Because I’m in my 30s, I can easily remember a time before cell phones, and yet I still feel incomplete if I accidentally leave my iPhone at home, even … Continue reading

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Reach out and . . .

Recently, I was watching 2 colleagues of mine chat about some business.  When one of them really wanted the other one to ‘listen’, she reached out and lightly touched his arm for emphasis.  That gesture changed the whole tone of the … Continue reading

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Market Research Helps Your Startup Reach the Right Clients

Market research is crucial in the early days of a startup. To ensure success, you need to know that you’re targeting the right market, and that you’re speaking to them in their language. A one-size-fits-all approach to marketing no longer … Continue reading

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Launch strategy for startups

Startup companies have the challenge of deciding when they should start investing in sales and marketing efforts, so that when their product/ service/ offering is ready for release, they have a deal that is nearly ready to close.  It’s challenging … Continue reading

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An Easy Technique for Market Research

The best way to understand market needs is to learn from your buyer by asking questions and listening to the answers. It’s a hard thing to do because sometimes you don’t like the answers. However if you listen to enough … Continue reading

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Learning From All Your Opportunities

Sometimes you get the opportunity to work with a special person.  When I am lucky to enough to be in that position I grab it and squeeze as much information from them as I can, capitalizing on their strengths. A … Continue reading

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Case Study: Value-Added Content

One of the truly great things about Ani Marketing Service (AMS) is that we truly believe in value-added content.  One great way to learn about what interests your consumers is to ask them.  It’s an obvious solution, but we often … Continue reading

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The Big Idea

The Big Idea This summer, Ani Marketing Service (AMS) has taken our own advice and spent a considerable amount of time reflecting, ideating and creating.  As I wrote in our last blog post, the summer is an excellent opportunity to … Continue reading

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