Category Archives: In the News

The Digital Revolution

Sometimes companies think ‘going digital’ means posting comments on Facebook. That may be part of it, but there is so much more! Posting on Facebook and other social media sites can be the first step of a good promotional campaign, … Continue reading

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Food Safety is On Everyone’s Mind

With so much attention focused on Chipotle’s outbreaks of e. coli and norovirus, now might be a good time for the entire food industry to take a long, hard look at their safety standards. Is your company doing enough to … Continue reading

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Reach out and . . .

Recently, I was watching 2 colleagues of mine chat about some business.  When one of them really wanted the other one to ‘listen’, she reached out and lightly touched his arm for emphasis.  That gesture changed the whole tone of the … Continue reading

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Nothing is constant but change … and yet …

They say it takes an organization 2 years to change its culture and that’s only if everyone in the organization wants to change.  Now think about it.  How many people actually like change?  I don’t know many who do, which … Continue reading

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You’ve Joined the World of Social Media – Now What?

So your company has joined the world of social media!  Congratulations! This is an exciting time and you have high hopes that social media will take your business to the next level.  When posting to your social media sites it … Continue reading

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Surveys — Another Example!

I wanted to give you one last example of how surveys can work for you.  One of our clients, a private tech firm, developed a new software product.  They had just released a beta version of their application to a … Continue reading

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Surveys — Continuing our Discussions

Continuing with our series of discussions about customer surveys, we have another Ani Marketing Service (AMS) client, who provides interactive workshops for soon-to-be dads.  Our client wanted to encourage these dads to participate in a follow-up class, after their babies … Continue reading

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Surveys – A decision making tool

Ani Marketing Service (AMS) implements many different marketing initiatives for non-profit clients. One of our clients is a regional university alumni group, which utilize post-event surveys. They like to learn how to improve their events and decide if particular types … Continue reading

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Using Surveys to Succeed!

Surveys come in many different forms.  One very effective way to conduct a survey is by phone.  A while back, we helped a start-up company determine a strategic product plan that would facilitate substantial growth.  We did this by interviewing … Continue reading

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Monthly Survey Paybacks!

Thanks so much for your responses to our marketing survey promotion.  One of the responses, from a technology firm in the financial services sector, was particularly interesting. They wanted to get feedback on their customer service, so we put together … Continue reading

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