Category Archives: Healthcare

How Would You Sell Healthcare to Yourself?

Empathy is an important tool in sales, doubly so in healthcare sales. If you want to know how to reach your target market, imagine how you would want someone to sell healthcare to you. What are your wants, your primary … Continue reading

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The Many Benefits of Partnerships in Healthcare

Does your healthcare company currently have any partnerships with other providers? You should. They’re an incredibly smart decision from a co-marketing point of view, as well as making life easier for your patients. Let me give you a real-life example … Continue reading

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Walking the Fine Healthcare Line

The healthcare industry has a fine line to walk, between what makes good business sense from a fiscal point of view, and what is best for the health of its patients. Carefully balancing these two needs is the key to … Continue reading

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Build a Sales Relationship That Lasts

Do your pharma customers stop hearing from you the moment you make the sale? I sure hope not! Working in sales is about more than just sealing the deal, it’s about building a lasting relationship with your clients. A good … Continue reading

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How to Use Events for Healthcare Marketing

If your healthcare company is looking for a more direct way to connect with current and potential clients, events are the way to go. Nothing can quite replace the power of a face-to-face interaction and real-time interaction. There are four … Continue reading

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Word of Mouth – The Original Viral Marketing

Everyone wants to go viral. When you see the success of campaigns like last year’s Ice Bucket Challenge, you might wonder how to harness the power of viral marketing for your healthcare organization. Maybe you’ve even got the marketing department … Continue reading

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Simplify Your Pharma Sales Pitch

When you know your newest drug is good, you want everyone to know it! As such, it’s easy to fall into a trap of trying to share every great thing about your product in a single pitch, leaving your potential … Continue reading

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Prioritize Your Way to Better Productivity

When you work in healthcare marketing, you have to wear many hats. The scope of coverage is increasing and diversifying, while regulations keep changing which causes a near-constant shift of priorities. You need to keep your eye on the ball, … Continue reading

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How Will Your Healthcare Company Weather Economic Changes?

The economic downturn saw a definite dip in profit margins for healthcare companies. Although it’s easy to get overwhelmed by this new financial reality, as the economy is recovering, visionary leaders will keep their company on a clear course for … Continue reading

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Differentiators Make a Difference in Healthcare

When you go on a sales call, are you leaving your potential clients with a clear image of what sets your healthcare company apart from the rest? Make sure to work your differentiator into your presentation, whether it’s in the … Continue reading

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