Category Archives: facebook

The Reality of Facebook

I recently chatted with a couple of friends, who I hadn’t seen in a long time.  In spite of the ups and downs that life usually brings to all of us, I was happy to hear that they were doing … Continue reading

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The Importance of Consistent Messaging in the Healthcare Sector

When in sales, it is easy to unknowingly jump around with the subject of your message to your customer as you are closing the deal. And, if clients are hearing a different point every time they hear from you, it … Continue reading

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Facebook’s New Terms of Service

I don’t know about you, but for the past two weeks, every time I’ve logged on to Facebook, an alert pops up reminding me about Facebook’s TOS (Terms of Service) policy change– applicable as of January 1st. “By using our … Continue reading

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A picture, on social media, really is worth a thousand words.

Ask any social media guru and they will all (okay, most likely) confirm– any information you want to communicate via social media is best communicated through visual means. Photos, infographics, ecards, videos, quote graphics, all make for the ideal content … Continue reading

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Hashtags on Facebook: To # or not to #?

There are plenty of differences when it comes to the Facebook versus Twitter marketing game, but the use (or non-use) of hashtags is a particularly interesting one. Based on Facebook’s algorithm changes, it’s become increasingly obvious that users still mainly … Continue reading

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Developing Your Social Media Presence: Facebook

No matter how similar they feel, not all social media platforms are the same. As a business representing yourself on two or more social media platforms, you need to consider not only why you are using each platform, but how … Continue reading

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