Category Archives: Email Blast

The Digital Revolution

Sometimes companies think ‘going digital’ means posting comments on Facebook. That may be part of it, but there is so much more! Posting on Facebook and other social media sites can be the first step of a good promotional campaign, … Continue reading

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Which kind of leader are you?

We are all leaders of some kind, and it is amazing how our leadership behavior influences others.  These days I am especially curious about organizational leaders — those that are change-agents.  From what I can tell, the most effective ones can … Continue reading

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You are correct

I recently noticed a trend with my colleagues here in New York:  Whenever they are answering positively to a question , they say ‘correct’, instead of  ‘yeah’ or ‘right’.  For some reason, this really resonates with me. I think because … Continue reading

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Time for that promotion?

We all know there are things we’re good at — and things that we are not.  Some of us try to get better at the things that need improvement and others surround ourselves with those complementary experts.  Both are good … Continue reading

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Just Own It

I recently went to buy a red lipstick for the holidays.  I was waffling about how bright I wanted the red to be, when the salesperson said to me, “The purpose of red is for it to pop — so … Continue reading

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Reach out and . . .

Recently, I was watching 2 colleagues of mine chat about some business.  When one of them really wanted the other one to ‘listen’, she reached out and lightly touched his arm for emphasis.  That gesture changed the whole tone of the … Continue reading

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Nothing is constant but change … and yet …

They say it takes an organization 2 years to change its culture and that’s only if everyone in the organization wants to change.  Now think about it.  How many people actually like change?  I don’t know many who do, which … Continue reading

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The Power of a Good Email Blast

An email blast from the president of a technology firm is a great way to communicate with your partners and customers, and it instills confidence in your team, your products, and your company. When composing your email blast, aim for … Continue reading

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Email blasts – successfully get your message out

One of the easiest, and least expensive, ways to get your message out to your customers (and potential customers) is with direct mail, specifically, an email blast. Email blasts let you tell everyone what is going on. The first step … Continue reading

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