Category Archives: Branding

How Often Do You Shake Up Your Marketing?

Even the best marketing ideas start to lose steam over time, and if your company has been around for a while, you may find that every now and then you have to really shake things up to see results. At … Continue reading

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What is Your Employer Brand?

No matter how big your company is or what industry you’re in, your success has a lot to do with the quality of the team that you have working for you. As such, it’s important to pay as much attention … Continue reading

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Build Your Company’s Brand by Being an Industry Authority

People want to do business with a company they can trust and respect – especially in the tech industry, where trends and platforms come and go, leaving the unwise stuck with obsolete products. By establishing yourself as an authority within … Continue reading

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Is Your Sales Team Reinforcing Your Brand?

Chances are, your sales team has the most interaction with your tech company’s target audience. Sure, marketing gets your message out there, but sales seals the deal through direct communication with current and potential customers in your market segment. As … Continue reading

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Your Legacy

I just returned from a trip to my alma mater, and I had to make a late night stop at my all time favorite Hot Truck for a Poor Man’s Pizza (PMP).  I was in quite a garrulous mood with … Continue reading

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The Importance of Consistent Messaging in the Healthcare Sector

When in sales, it is easy to unknowingly jump around with the subject of your message to your customer as you are closing the deal. And, if clients are hearing a different point every time they hear from you, it … Continue reading

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Healthcare as a business

Businesses in healthcare require a new type of direction.  In the past, relationships and referrals were everything.  Today that’s still true, but consumer marketing is becoming more and more important if you want to be an organization with long term … Continue reading

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Marketing for Startups

There seems to be a difference in startup environments, depending on geographies:  San Francisco is booming, Denver is stable, New York is cautious, and London is emerging.  Regardless of the regional reputation, all startup companies need some basic branding. It … Continue reading

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Do you really know your target audience? Sales Training 101

I recently had a short term contract helping the head of sales onboard her new sales team.  The company where she worked was impressive.  They had literature targeted to industries, products, types of buyers, etc.  They also had 3 tiers … Continue reading

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The Changing World of Healthcare

We are living in an age of change.  There are the small and quick changes of technology, which are usually fun for us, and there is the slow change in healthcare, which tends to be more confusing.  With healthcare, you … Continue reading

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