Author Archives: Aruna

The Digital Revolution

Sometimes companies think ‘going digital’ means posting comments on Facebook. That may be part of it, but there is so much more! Posting on Facebook and other social media sites can be the first step of a good promotional campaign, … Continue reading

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Sell Your Strength

In all areas of our lives, we have to choose whether we want to be a generalist or a specialist. From our studies to our careers to our hobbies, we have to choose between breadth and depth. This is also … Continue reading

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How to Avoid the Gimmick

How often have you heard something dismissed as “just a marketing gimmick”? Anything that seems too quirky, too good to be true, or too annoying is lumped together as a gimmick, and summarily ignored by today’s cynical consumer. If you’re … Continue reading

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Which kind of leader are you?

We are all leaders of some kind, and it is amazing how our leadership behavior influences others.  These days I am especially curious about organizational leaders — those that are change-agents.  From what I can tell, the most effective ones can … Continue reading

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Heading to a Conference? What’s Your Strategy?

The other day, I was on the phone with Aruna, the owner here at AMS, and she mentioned a conference she was about to leave for, and some of what she hoped to accomplish there. She had expectations, and a plan … Continue reading

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Make Your Product a Part of Your Pitch

All of the hype over E3 has me thinking about how important it is to be able to demo your product as part of your sales pitch. An audience is far less excited to hear “Our game has cutting-edge graphics” … Continue reading

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How do Hackers and Makers Factor into Your Marketing?

It’s now easier than ever for consumers to modify and hack technology. Once just the domain of uber-techies, modding, hacking, and maker culture is accessible to anyone with an internet connection, some disposable income, and no concern about the possibility … Continue reading

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You are correct

I recently noticed a trend with my colleagues here in New York:  Whenever they are answering positively to a question , they say ‘correct’, instead of  ‘yeah’ or ‘right’.  For some reason, this really resonates with me. I think because … Continue reading

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Never Lose Sight of Your Vision

When you’re the head of a busy tech company, it can be easy to get caught up chasing every new innovation, or whatever idea seems like it will make the most money. And while innovation and profit are important, you … Continue reading

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Selling Food as an Experience

Because food and beverages play such crucial parts in our lives – from the comfortable familiarity of dinner at home to a special meal out for your birthday to big holiday parties – we often tend to associate food with … Continue reading

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