Monthly Archives: July 2016

The Digital Revolution

Sometimes companies think ‘going digital’ means posting comments on Facebook. That may be part of it, but there is so much more! Posting on Facebook and other social media sites can be the first step of a good promotional campaign, … Continue reading

Posted in Communications, Customer Service, Email Blast, In the News, Networking, Public Relations | Tagged , , , , | Leave a comment

Sell Your Strength

In all areas of our lives, we have to choose whether we want to be a generalist or a specialist. From our studies to our careers to our hobbies, we have to choose between breadth and depth. This is also … Continue reading

Posted in Selling | Tagged , , , , | Leave a comment

How to Avoid the Gimmick

How often have you heard something dismissed as “just a marketing gimmick”? Anything that seems too quirky, too good to be true, or too annoying is lumped together as a gimmick, and summarily ignored by today’s cynical consumer. If you’re … Continue reading

Posted in Marketing Strategy | Tagged , , , , | Leave a comment

Which kind of leader are you?

We are all leaders of some kind, and it is amazing how our leadership behavior influences others.  These days I am especially curious about organizational leaders — those that are change-agents.  From what I can tell, the most effective ones can … Continue reading

Posted in Communications, Email Blast, Networking | Tagged , , , , , | Leave a comment