Never Lose Sight of Your Vision

When you’re the head of a busy tech company, it can be easy to get caught up chasing every new innovation, or whatever idea seems like it will make the most money. And while innovation and profit are important, you need to make sure that you’re not losing sight of the initial vision that got you to where you are today.

I’ve written before about how to empower your team to bring your vision to life, and how important it is to have everyone working towards that same goal. As such, it should be easy to see how vital it is that this is a top-down effort. If you get distracted from your vision, your company may find itself adrift and rudderless.

If you have your vision statement written down, read it again. If you don’t have it handy, take a moment and write it down again. I know, I know, it might feel a little silly, but stay with me here. Really think about what you were feeling when you came up with that vision. Remember why you wanted to lead your company. Remember what you hoped to do for the industry and your customers. Ask yourself if that’s still the direction you’re heading in.

If we were in a movie, this is the moment where the music would swell to an inspired crescendo, as you were either reaffirmed that you’re walking on the right path despite the opposition, or you realized you’ve strayed but it’s not too late to get back on track. Since we’re not in a movie, you can provide your own uplifting soundtrack if you want, or just enjoy the mental image and get back to work.

From now on, each time you prepare to make a big decision about the future of your company, ask yourself if it’s in line with your vision. If a lot of the decisions that you want to make don’t line up with it, it may be time to re-evaluate your original vision and consider if your business has outgrown your initial goals and needs a new mission statement to reflect a changing industry or an exciting new area of market growth that you’re dying to get into.

It’s important that you don’t change your vision too much or too often. Your vision isn’t just about what you want, it’s about what everyone in your company is working towards. If you’re constantly going in a different direction, it can lead to a lack of confidence and a sense of instability in your workforce. A new vision should be something exciting, something that builds off of what you’ve been doing in the past in a natural way. A change in goals should make your team feel like you’re evolving and growing, rather than changing on a whim.

Whether you stick with your original vision or move in an exciting new direction, still keep it at the forefront of your mind. Question your decisions, and always seek out new opportunities to keep you on the path to your goals.

-AJ

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