Monthly Archives: June 2016

Heading to a Conference? What’s Your Strategy?

The other day, I was on the phone with Aruna, the owner here at AMS, and she mentioned a conference she was about to leave for, and some of what she hoped to accomplish there. She had expectations, and a plan … Continue reading

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Make Your Product a Part of Your Pitch

All of the hype over E3 has me thinking about how important it is to be able to demo your product as part of your sales pitch. An audience is far less excited to hear “Our game has cutting-edge graphics” … Continue reading

Posted in Selling, Technology | Tagged , , , , , , , | Leave a comment

How do Hackers and Makers Factor into Your Marketing?

It’s now easier than ever for consumers to modify and hack technology. Once just the domain of uber-techies, modding, hacking, and maker culture is accessible to anyone with an internet connection, some disposable income, and no concern about the possibility … Continue reading

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You are correct

I recently noticed a trend with my colleagues here in New York:  Whenever they are answering positively to a question , they say ‘correct’, instead of  ‘yeah’ or ‘right’.  For some reason, this really resonates with me. I think because … Continue reading

Posted in Communications, Customer Service, Email Blast, Marketing Insight, Public Relations, Social Media | Leave a comment

Never Lose Sight of Your Vision

When you’re the head of a busy tech company, it can be easy to get caught up chasing every new innovation, or whatever idea seems like it will make the most money. And while innovation and profit are important, you … Continue reading

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