Monthly Archives: April 2016

How to Make the Best Use of Your Networking Time

When you’re the head of a growing company, it’s important to make efficient use of your time. It seems like there’s a hundred tasks on your to-do list every day, each more urgent than the last, and somehow on top … Continue reading

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Time for that promotion?

We all know there are things we’re good at — and things that we are not.  Some of us try to get better at the things that need improvement and others surround ourselves with those complementary experts.  Both are good … Continue reading

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The Fine Art of the Upsell

Upselling is a time-honored tradition in the field of technology. In the B2C sector, customers can’t seem to make a single purchase without being bombarded with suggestions to spring for the deluxe model, or accessories, or a more robust data … Continue reading

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At the Cutting Edge of Marketing Technology

If your technology is at the cutting edge of development, shouldn’t your marketing be as well? It always surprises me when I open my mail box and find an actual paper advertisement from Dell Computers. Who actually orders a laptop … Continue reading

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A Few Thoughts About Compatibility

Among all the questions that you have to ask yourself when developing a new technology product, perhaps none is so important as the question of compatibility. In its essence, it boils down to one decision: will you try to be … Continue reading

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