Monthly Archives: March 2016

How to Craft a Delicious Sales Pitch

If you want to sell food, you need to make people hungry for it. There’s a variety of techniques that B2C marketing uses to make customers crave their food, but what about B2B sales? How do you convince a buyer, … Continue reading

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6 Ways to Make Food Reviews Work for You

Never underestimate the power of a well-crafted customer review! Not only can reviews serve as a persuasive form of word-of-mouth marketing, but you can leverage for use in your social media and print marketing as well. Although restaurants are most … Continue reading

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The Universal Language

They say that love is the universal language, but I recently had a friend tell me that there are actually five languages of love, according to Gary Chapman.  I was a bit skeptical, but when she explained it to me, … Continue reading

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Food Safety is On Everyone’s Mind

With so much attention focused on Chipotle’s outbreaks of e. coli and norovirus, now might be a good time for the entire food industry to take a long, hard look at their safety standards. Is your company doing enough to … Continue reading

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A Few Pointers for Pre-Sales

Although they’re not the norm in every industry, pre-sales can be a great way for your business to drum up excitement about an upcoming product, and judge early customer interest. Pre-sales are primarily a B2C technique — if your focus … Continue reading

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