Build Your Company’s Brand by Being an Industry Authority

People want to do business with a company they can trust and respect – especially in the tech industry, where trends and platforms come and go, leaving the unwise stuck with obsolete products. By establishing yourself as an authority within your industry, you can help cement your technology company’s place in the market.

Being an industry authority means being informed not just about trends and technological advances in your particular niche of the tech industry, but also in related fields. It also helps to have a good grasp on the big-picture view of what’s going on in technology in general. You should be on top of any legislation that might impact your industry as well.

Of course, it’s not enough to have the knowledge, you also need to have a nuanced opinion about it, and be able to share what you know and believe. You can improve your clout within the industry by writing well-informed blog posts and newsletters, as well as submitting your writing to industry journals and magazines.

Over time, your strong presence in print and online media should lead to invitations to speak at industry events, which will not only further your standing as an authority within your field, but will also serve as a valuable networking opportunity.

Let your focus be on being a thought leader. There’s no need for you to use your platform to push your products or what your company is doing — your marketing team will look for ways to use your words in campaigns, while your sales team will look to build relationships from the connections you make. Your job is to share knowledge and ideas, without appearing to have a sales-based agenda.

The more you build your reputation, the more your customers will respect you. That respect will translate into trust, as they see that you have the knowledge and the foresight to keep your company growing and adapting in the ever-changing field of technology.

Start today. Think of one step you can take, right now, to establish yourself as an industry authority. Is there an article you could read, a blog post you could write, a trend you see coming that you can take advantage of? You should be working every day to improve your knowledge of your industry, and to share that with the world.

-AJ

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