Just Own It

I recently went to buy a red lipstick for the holidays.  I was waffling about how bright I wanted the red to be, when the salesperson said to me, “The purpose of red is for it to pop — so don’t be afraid of the red, just own it.”  I loved it — this reminded me that we are responsible for our choices and we should feel positive about them — not trepidatious.

As we close the year, we reflect on what’s happened in 2015 — kids off to college, new babies, a slightly more stabilized US economy, a tense global situation, and a surprising US political environment — and then there were all those choices that we made ourselves.  What were the the reasons behind those choices?  Did we end up doing the right things?  And as we transition to next year, what can we learn from the outcomes of those choices?

2015 was an interesting year for me.  After a very slow start for the first half of the year, I found myself eventually immersed in the worlds of publishing and food/ beverage.  I learned a lot about myself going through this transition — the importance of being optimistic, working hard, and making myself available for the right things — and the impact of those priorities on my personal network for emotional support and my professional network for business opportunities.

From a teamwork perspective, I was reminded that people can learn a lot from each other, if they work in an environment of trust, respect, collaboration, and accountability.   Sometimes getting there is uncomfortable, but when expectations are clearly defined and support is available, it’s amazing what a strong team can accomplish.

This year I also confirmed the change in communication channels — moving away from traditional print towards mobile devices.  This implies a shift across all industries, and the real lesson is that mobile devices are not just another distribution channel for existing content.  The reality is that mobile (and digital) devices are being used as a whole new way of communicating.  In today’s world, in order to make traditional content more meaningful, the digital experience will only be effective if it is more interactive and engaging.

So what will 2016 bring?  Well the leading Aruna indicators predict steady work next year, which is great from a professional point of view.  My team and I plan to influence, mentor, and lead our colleagues, partners, and clients, helping them communicate more effectively and better utilize digital technology.  From a personal point of view, I look forward to having more quality people in my life.  And of course, taking care of myself is a priority, if I’m going to live up to my expectations of making great things happen for myself and others.

Those are my win-win realistic resolutions.  What are yours?   What will you own for 2016?  Make sure you make the time to think about it, because we want you to do great things too!

As always, I’m wishing you and your loved ones a healthy, happy, and successful (whatever that means to you) new year.

All my best,


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