Monthly Archives: December 2015

How to Prioritize Your Startup Marketing Ideas

Marketing a startup is a tough job. There’s a lot of pressure from management to make money quickly to keep the company afloat and growing. So how do you figure out the best way to bring in the revenue? Segmentation … Continue reading

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Just Own It

I recently went to buy a red lipstick for the holidays.  I was waffling about how bright I wanted the red to be, when the salesperson said to me, “The purpose of red is for it to pop — so … Continue reading

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Staying Focused on Your Startup’s Success

In the process of getting your startup off the ground, it can be easy to fall into the trap of being a real people-pleaser. You try so hard to be everything for everyone, ready to do almost anything to bring … Continue reading

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Is Your Sales Team Reinforcing Your Brand?

Chances are, your sales team has the most interaction with your tech company’s target audience. Sure, marketing gets your message out there, but sales seals the deal through direct communication with current and potential customers in your market segment. As … Continue reading

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Is Your Internal Communication as Good as Your Outbound Communication?

Chances are, your tech company has a great newsletter that marketing sends out to all of your customers. But how is your internal communication looking? Are you putting as much care into keeping your team informed as you are to … Continue reading

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