The Reality of Facebook

I recently chatted with a couple of friends, who I hadn’t seen in a long time.  In spite of the ups and downs that life usually brings to all of us, I was happy to hear that they were doing well.   Our conversations eventually shifted to some of our other friends and, not surprisingly, I learned that they kept in touch with most other folks through Facebook.  Apparently everyone on Facebook is either doing well or not doing well, which seemed to be an oversimplification to my friends.  And although they preferred more ‘real’ information, that didn’t stop them from monitoring their walls on a regular basis.

As a marketer, I found this commitment to Facebook very interesting, maybe because I’ve become such a business reader – just get to the bottom line, please.  So after a little time mulling over my friends’ relationships with Facebook, I realized that they really use Facebook as a social newsfeed to get a barometer on what’s happening.  And when there is an outlier, like Starbucks’ red cups, even if they don’t react on Facebook, they use the chatter as a source of information in real-life conversations.

What does this really mean?  Well I think it validates that social media sites are viable communication channels.  However, like other forms of promotion, people are only going to pay attention to special messages if the sender is already part of the information flow.  Therefore, if you want to use social media, the first step is to be part of the community – post, share, respond, and engage on a regular and consistent basis.  Then, and only then, can you start to occasionally post content for advertising campaigns with calls to action.  Yes, it’s a longer-term commitment, but then again, so is any campaign.  Therefore, before you start any marketing, make sure it’s the kind of commitment for which you’re ready.

If you need support for your marketing campaigns – digital or traditional, reach out to us.  We can help you Face your challenges to eventually make more Book-ings, and who doesn’t like that kind of flow?

All my best,

Aruna

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