Reach out and . . .

Recently, I was watching 2 colleagues of mine chat about some business.  When one of them really wanted the other one to ‘listen’, she reached out and lightly touched his arm for emphasis.  That gesture changed the whole tone of the conversation — it went from a one-way communication to a two-way exchange.

Now I know there are all sorts of implications in this story, so staying with the most innocent and honorable interpretation, here’s what I took away.  Effective communication, when someone ‘hears’ what you are saying, is better achieved when there is a personal outreach that resonates with the recipient.  This means in a business setting, even if you send lots of emails, people may still not understand what you are trying to say.  You’ll only know that they received your message if they click on something to know more, you call them and get a reaction, or if you visit them in person.

Communication really only happens when a connection is made.  So it’s worthwhile to take the time to plan how to make that connection and to make the time for follow up to ensure that the message was received.  Time is the one thing we never seem to have, but it’s the one thing that we need to ensure we’re being effective.

If you need to find extra time to be a better communicator, you’ll probably need to delegate more, and you’ll need to have the right people for your delegated activities.  We can help you in both areas.  Feel free to reach out to us to help make your communications much more meaningful.


All my best,


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