Get More Bang for Your Buck

Marketing in the technology industry can be tough. New competitors crop up seemingly every day, and it can be hard to stand out in the crowd. As such, you need to make the best use of your marketing budget, to ensure that your company gets the most bang for your buck.

Make cost-effective decisions when it comes to marketing. Focus your money on methods that will reach your target audience – whether you’d be best served by a viral video campaign or a full-color ad in a gaming magazine. Know your niche, and market to it. If you partner with a marketing firm, make sure you choose one with technology experience, so they’ll know how to make good use of your budget.

Your marketing should emphasize the value of your differentiator (Don’t know what your differentiator is? Read our post about it!). Tell your customers why they should choose you over the competition. Let them know why you’re the best choice for them. Whether you’re selling a phone, a video card or a productivity app, there has to be something that you do better than anyone else.

Your differentiator will also help you establish your brand value for acquisition, if your end-goal is to be bought out by a larger company. Good marketing will help you catch the eye of potential buyers. Before you can sell your company, you have to be successfully selling your project!

Finally, marketing should be coordinating with the development team to create product development pipeline. If you always have new products, or at least new content/upgrades for your existing products, you always have something new to market to keep your name in the forefront of your market’s mind. Set some realistic goals for new content, and start planning your marketing for whatever the dev team is working on, so you’ll be ready when the product launches.

Smart marketing decisions can not only save your company money, but also help you excel because you won’t be wasting your time pursuing bad marketing ideas. When marketing gets more bang for their buck, the whole company thrives.

-AJ

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