Monthly Archives: September 2015

Get More Bang for Your Buck

Marketing in the technology industry can be tough. New competitors crop up seemingly every day, and it can be hard to stand out in the crowd. As such, you need to make the best use of your marketing budget, to … Continue reading

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Easy Money

The other day I saw a $20 bill on the street.  I swept it up in one graceful, natural movement and immediately felt guilty.  Who lost the money?  As I discreetly looked around, I noticed this guy moving with a … Continue reading

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Build a Sales Relationship That Lasts

Do your pharma customers stop hearing from you the moment you make the sale? I sure hope not! Working in sales is about more than just sealing the deal, it’s about building a lasting relationship with your clients. A good … Continue reading

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How to Use Events for Healthcare Marketing

If your healthcare company is looking for a more direct way to connect with current and potential clients, events are the way to go. Nothing can quite replace the power of a face-to-face interaction and real-time interaction. There are four … Continue reading

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Word of Mouth – The Original Viral Marketing

Everyone wants to go viral. When you see the success of campaigns like last year’s Ice Bucket Challenge, you might wonder how to harness the power of viral marketing for your healthcare organization. Maybe you’ve even got the marketing department … Continue reading

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