How Do You Handle Work Overflow?

Marketing a startup often seems like a never-ending job. Even if you’ve learned how to prioritize your tasks (read our take on Prioritizing here), you may find that there’s not enough hours in the day to get to all of your work. If you’re not careful, you’ll find work spilling over into your evenings and weekends, until it feels like marketing not only takes up your every waking moment, but even invades your dreams.

Work overflow is a real problem, but thankfully, there’s an easy solution: get someone else to do it! Sometimes that means hiring a new addition to your marketing team, but at times that can just make more work overflow (putting the job on the market, waiting for applications to come in, conducting interviews…). When you need help NOW, the better option is to outsource your overflow to a marketing company.

Your first step will be to decide if you need a generalist or a specialist. It all depends on whether you want to outsource specific parts of your job — like social media — or if you need the ability to offload any and all tasks in order to make your workload more manageable.

When you delegate your work overflow, it not only allows you to focus on your strengths, but it allows you to rely on somebody else’s strengths as well. If you’re a social media superstar but hate writing press releases, there are PR companies just waiting to help you out. On the other hand, if trying to keep track of the latest social media marketing trends and emerging networks makes you want to pull your hair out, there are experts out there who thrive on that sort of thing.

A good marketing firm will analyze your needs and figure out which approaches will be the best for reaching your startup’s market segment. They can also help you discover your own strengths, if you’re feeling so overwhelmed that you don’t even know what to outsource and what to do yourself. They stay on top of the trends, and know which social networks are important, what’s going on with SEO, and who has changed their search algorithms recently. They’ll keep track of all of that so that you don’t have to.

What do you need help with? Content creation? Press contacts? Building up your following? Analyzing data to show the results of your marketing efforts? Working with a marketing firm can help you get the most out of what you do.

You don’t have to let work overflow take over your life! Outsource, and enjoy the sudden reduction in stress and influx of free time.

-AJ

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