Back to School

It’s that time of the year again, when the change in weather starts to make us think of school – the good, the bad, and the ugly.  It’s also a great time to reflect on what we’ve learned in the first part of the year, and how we can use that information to improve upon our future efforts.

  • What went well?
    The new hire that had more motivation than experience, and created a whole new initiative that is already starting to show value?
  • What needs to be improved?
    The fire sale email campaign that didn’t reinforce your company’s value and didn’t get any business?

Regardless of what you’ve tried and the degree of its success, all programs should be assessed, and opportunities for improvement should be discussed, in case you want to do something similar in the future.  You may also be inspired to try something totally new, based on your lessons – maybe a social media campaign to further engage your prospects?

Whatever you learn, the fall brings about an opportunity to pilot some of these new and improved ideas.  Think small – one concept like customer interviews.  Focus on a specific target audience – customers in the Midwest.  Put together a timeline with goals.  Then, when your trials are over, depending on your success, you may want to budget some larger scale programs for 2016 – such as quarterly webinar discussions with industry leaders during lunchtime.

The autumn is a terrific time to make great things happen – new seasons and new outlooks can generate amazing results.

If you need some additional inspiration to complete this opportunistic assignment, feel free to reach out to us.  We’re always here as your mentors, teachers, and doers.

All my best,

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