Monthly Archives: May 2015

The Power of a Good Email Blast

An email blast from the president of a technology firm is a great way to communicate with your partners and customers, and it instills confidence in your team, your products, and your company. When composing your email blast, aim for … Continue reading

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When do you need it — yesterday?

I’ve been noticing lately, that a lot of my clients seem to have high expectations around responsiveness. For example, when I get an email, a 24 hour response time is not good enough any more; the sender expects to hear … Continue reading

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Differentiators Make a Difference in Healthcare

When you go on a sales call, are you leaving your potential clients with a clear image of what sets your healthcare company apart from the rest? Make sure to work your differentiator into your presentation, whether it’s in the … Continue reading

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Keep your Healthcare Company Informed with Newsletters

Once you have a strong marketing strategy for your healthcare company, it’s important to not just put it out there for the general public, but to make sure that the entire company knows about the campaign. Internal communication is key … Continue reading

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Healthcare Companies Need to Know Their Target Audience

When choosing a direction for your healthcare company, it’s important to know where your strengths lie, and who those strengths will appeal to. Who is your ideal customer or patient? What are their most common medical needs? More importantly, what … Continue reading

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